Cases
Christopher Hofman
"I work with ambitious companies, which have clear objectives, but need my expertise to win with SEO. Check some of my SEO cases below"

Ranking a bank no. 1 for one of the most competitive keywords in Google DK - Lån - (In English Loan)
“Christopher is a true professional, and specialist. He has for me, in my current role, and the business contributed to a successful journey and has significantly made a difference that have led to increased SEO visibility and page rankings. “
Thomas Højland, Santander Consumer Bank
With 22.000 searches monthly, the keyword lån is one of the toughest keywords to rank for in Google. I managed to move Banco Santander from page 3 to the top spot in 1,5 years. The strategy was primarily driven by link building.
Getting an optician chain +202% visits and 73% more bookings
“We can see that SEO can also be used on a campaign basis to achieve very quick results by coordinating efforts across SEO, content, social media, and offline activities”,
Bodil Just, Brand Manager, Nyt Syn.
Nyt Syn is a Danish chain of 57 independent opticians. They launched a nationwide campaign for ZEISS DriveSafe, a pair of everyday glasses optimized for nighttime driving. The campaign introduced the concept of SEO sprints to align with the other marketing efforts. The campaign was a huge success securing a dominance in Google, lots of in-store bookings and a significant increase in turnover.
This case was nominated as Best SEO case at Nordic Search Awards. You can read the full DriveSafe case at MOZ.
Getting an insurance company +175% organic growth in non branded traffic
In this case I grew the organic, non branded traffic by 175% over a year. In particular the growth came from one topic area, where customer journey mapping was key to enable everyone in the Marketing dept. to work in the same direction.
Købstædernes Forsikring is a Danish insurance company with a long-standing history dating back to 1761. One of their money keywords is Lønsikring (Income protection insurance) – a topic area with +20.000 monthly queries. By mapping out the customer journey, we started owning the long tail queries, and subsequnetly reaching the top spot for the primary keyword after 6 months. You can read the full SEO case at MOZ.
Helped global playground manufacturer build a SEO team and 3X the organic traffic
“Working with customer journey mapping has provided our team with essential knowledge for our content strategy. We have learned a lot about customer needs in different markets and gained insight into how search behavior is influenced culturally from market to market. We have progressed enormously thanks to our collaboration with Christopher“
Tobias Brandt, Head of Digital and Acquisition Marketing
KOMPAN is a global leader in designing and manufacturing innovative playground and fitness solutions. I helped them build up the internal SEO team and their processes across 8 different markets, doing the keyword analysis and led the execution of the project. They have grown their organic visiblity significantly over the last years.